Privacy Policy

Please note that the practices of Sergeant's Pet Care Products, Inc., and its subsidiaries, affiliates and agents, as applicable ("Sergeant's"), with respect to data collected and used by Sergeant's in connection with this website and all other websites of Sergeant's with authorized links to this policy (collectively, the "Site") are governed by this online privacy policy ("Privacy Policy") as amended from time to time, and not the privacy policy in effect at the time the data was collected. If you have objections to the Privacy Policy, you should immediately discontinue use of the Site and follow the procedure described in the section entitled "Updating Your Personal Information and Privacy Preferences." This Privacy Policy does not govern privacy practices associated with offline activities, websites other than the Site, or products and services not available or enabled via the Site, except as expressly set forth in the section entitled "Data Not Collected on this Site." To the extent that any terms of the Privacy Policy conflict with the terms of an existing written (including electronic) agreement between you and Sergeant's regarding the use of specific areas of the Site or specific products (including product-specific licenses, terms of use, maintenance plans or privacy disclosures) (collectively, "Product Agreements"), the terms of the Product Agreement shall govern.

Sergeant's is dedicated to protecting your privacy on the Internet. Our privacy policy follows the Coalition for Advertising Supported Information and Entertainment (CASIE) Goals for Privacy for Marketing on Interactive Media, as well as the Children's Online Privacy Protection Act (COPPA). We do not use our website for any commercial transactions. Sergeant's strives to keep all information received from visitors secure from possible unauthorized access and use.

Changes in Privacy Policy
Any information that identifies or can be used to identify the person to whom such information pertains ("Personal Information") that we collect and maintain will be subject to this Privacy Policy, as amended from time to time. Sergeant's may change the Privacy Policy from time to time at its sole discretion. If as the result of such changes you want to alter the ways in which Sergeant's is allowed to use your personal information, you can do so by following the procedure described in the section entitled "Updating Your Personal Information and Privacy Preferences." You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy after such changes have been posted. However, if Sergeant's sells assets or is acquired by or merged with another entity, you agree that Sergeant's may provide to such entity customer information without obtaining your further consent. Sergeant's may provide notice of such asset sales, acquisitions, or mergers on this Site.

Entities Collecting Personal Information
Personal information on this Site is collected by Sergeant's. Sergeant's address is P.O. Box 540399, Omaha, NE 68154-0399 USA, and its telephone number is 1-800-224-7387.

The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will be governed by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

Updating Your Personal Information and Privacy Preferences
You have the right to access, correct and delete inaccuracies in your personal information and privacy preferences at any time. You may also access and correct your personal information and privacy preferences by writing Sergeant's at:

Sergeant's Pet Care Products, Inc.
P.O. Box 540399
Omaha, NE 68154-0399

In your correspondence, please indicate with as much detail as possible the location on this Site or otherwise where you provided your personal information, if applicable. You may expect a response within thirty (30) days.

Collection of Personal Information
As a visitor to this Site, you can engage in many activities without providing any personal information. Nonetheless, when you use the Site, Sergeant's may collect certain information about your computer to facilitate, evaluate and verify your use of the Site. For example, we may log environmental variables, such as browser type, operating system, CPU speed, referring or exit webpages, click patterns, Session ID (a unique identifier assigned to the browser in connection to the Site), and the Internet Protocol (IP) address of your computer. Sergeant's also uses such information to measure traffic patterns on the Site. We do not match such information with personal information held about you by Sergeant's unless we have your consent, except as otherwise described in this Privacy Policy.

By using this Site, you agree and acknowledge that with respect to certain activities, the collection, transfer, storage, and processing of your information may be undertaken by trusted third party vendors or agents of Sergeant's, such as web hosting providers and mail and email service providers, to help facilitate Sergeant's in providing certain functions. We do not, however, share such information with any third party vendors for commercial use by such vendors.

Sergeant's has established relationships with various providers of services and products who are not part of Sergeant's and who may not themselves be providing products and services to Sergeant's or on Sergeant's behalf ("Providers"). Providers do not include third parties contracted by Sergeant's to perform services on Sergeant's behalf. The goods and services of these Providers may be available to you from the Site or from websites that are linked to the Site. Typically, these Providers offer services that Sergeant's customers might find useful, such as those that can be used in conjunction with Sergeant's products. In order to use Providers' products and services, you may be required to provide personal information to the Providers or agree to allow Sergeant's to share your personal information with such Providers. Unless expressly provided to the contrary, personal information that you provide while you are visiting a Provider's website will be subject to the privacy policy posted on that site, and personal information that you provide while on the Site will be subject to this Privacy Policy.

In order to reduce errors in our database, authenticate our users, prevent fraud and prevent abuse of our Site, as well as to provide more consistent, relevant experiences to our users, we may on occasion supplement or correct the personal information you submit to us and your Internet Protocol (IP) address with information in our other databases or information from third-party sources.

How Your Personal Information is Used
Sergeant's collects and uses your information for internal purposes only. Your personal information may be used to track customer preferences to provide a customized Site experience and keep you informed about product upgrades, special offers, and other products and services of Sergeant's and selected Providers unless you have opted not to receive such communications or such communications are prohibited by law. Sergeant's does not share personal information it receives from you with such Providers for the Providers' own marketing purposes.

Sergeant's may collect information about the use of the Site, such as what pages visitors access, the number of visits, average time spent on the site and other similar factors. This information is generally collected in aggregate form, without identifying any user individually, although IP address and Session ID in relation to downloads may be tracked as part of Sergeant's fraud prevention efforts. Other exceptions to this, where an individual may be identified individually, are noted in this Privacy Policy or in additional privacy terms connected to a specific product or website.

Your Choices with Respect to Personal Information
Sergeant's recognizes and appreciates the importance of responsible use of information collected on the Site. Sergeant's will respect your legal rights regarding access to, and correction and deletion of, your personal information. Sergeant's may communicate information to you regarding products, services, and special offers available from Sergeant's unless you have opted not to receive such communications or such communications are prohibited by law, although in such cases we may find it necessary to continue to communicate with you regarding your use of the Site. In addition, you may receive communications and special offers from selected Providers (or from Sergeant's on behalf of such Providers), but only if you previously opted in to receive such communications. Except in the particular circumstances described in this Privacy Policy, Sergeant's will not provide your name to other companies or organizations without your consent. If you have opted to receive email communications from our selected Providers and later wish to discontinue receipt of these emails, please contact those third parties directly to update your preferences.

There are other instances in which Sergeant's may divulge your personal information, such as when required by law, regulation, or litigation. We may also disclose information about you if we determine that such disclosure should be made for reasons of national security, law enforcement, or other issues of public importance.

Communications Venues
Please note that any information you post using Sergeant's communication services such as bulletin boards, calendars, forums and other message or communication facilities designed to enable you to communicate with others ('Communications Venues') may be available to all persons accessing such Communications Venues. The information you share, may be read, collected or used by others for any purpose, including sending you unsolicited messages. Sergeant's is not responsible for any information you elect to submit in these Communications Venues or the use of such information. If you do not wish for your personal information to be posted or distributed in this manner, you should not participate in the Communications Venues.

Data Not Collected on this Site
Personal information that is not collected on the Site is not generally subject to this Privacy Policy. However, personal information submitted on physical product registration cards is subject to this Privacy Policy. This Privacy Policy also covers licensee information (such as contact name and address). If you wish to access and/or correct such information, please see instructions for doing so in the section entitled 'Updating Your Personal Information and Privacy Preferences'.

Children's Privacy Policy
Sergeant's does not knowingly solicit or collect personally identifiable information online from children under the age of 13 without verifiable parental consent.

Privacy complaints
Sergeant's takes its users' privacy concerns seriously. If you believe that Sergeant's has not complied with this Privacy Policy with respect to your personal information, you may write to Sergeant's at the following address:

Sergeant's Pet Care Products, Inc.
P.O. Box 540399
Omaha, NE 68154-0399

Also, please note that Sergeant's is not responsible for the content or privacy practices of non-Sergeant's websites to which this Site or any other Sergeant's website may link. You should review the privacy policies of such sites before using the sites.